Textrovert turns 1 year – Hooray

You have no idea how much I´ve been looking forward to write this blog post! Mid-April my company, Textrovert, celebrated it´s first birthday. And what a ride it has been to create and build my own job.  When I first became self-employed I had only an idea and a bunch of butterflies. I’ve been a bit quiet about my journey as I needed time to create a foundation for myself.

I’m very thankful for all my projects and I can honestly say I’ve never felt more comfortable, challenged or excited in a job.

I´ve worked with several cool projects in the past year, and I want to share an overview with you:

Arrow Podcast

I’ve been very proud of being part of Arrow Podcast series together with Karina Søndergaard Nielsen and Annette Jakobsen from Arrow ECS in Denmark. This podcast series is taking up different tech themes through roundtable discussions and interviews with tech customers. In my opinion the podcast has a community feel to it, and we’ve been able to get some very interesting guests on the podcast, which thus serves to share knowledge and be an inspiration to the Danish tech community.

I have the pleasure of being both the producer and the co-host of the podcast series, and I’m currently on a flight to join VMware vFORUM in Reykjavik and start a service provider podcast series to serve as an inspiration for Nordics. Iceland has a unique community and they are very early adopters of new technology. I’m excited to get to talk to Icelandic partners about this, and the conversations will be my first podcast recordings in English (which is kind of nerve-wrecking being a non-native English speaker).

Blog content

I’ve been involved in a few projects creating technical blog content for a number of vendors. Creating local content is one of my main focus areas. I always do intensive research before creating my own stories. I’ve truly enjoyed reading up on different and new (to me) tech solutions and extracting the right value to customers.

The only down side to all my exiting blog projects is that now I’m communicating through so many different channels, that my blog is not given the love and regular updates as I would want.


I’ve personally always been a big fan of SoMe and a huge part of my network was established through Twitter. I’ve used my passion for knowledge sharing on SoME to help vendors and partners develop their own channels and sharing right content for their particular customers.


Before becoming self-employed I worked at Arrow ECS in Denmark. Arrow has a well-established reputation of being the number one organizer of group travels for VMworld in Denmark, and one of my responsibilities together with Arrow Marketing team was to arrange this event.

To try something different I did a video project at VMworld 2016 in BCN on the Arrow YouTube Channel. This project attracted a lot of attention and has since then earned me some video projects at Textrovert. I never expected videos to be one of my commercial focus areas, but it makes so much sense. People learn in different ways and of course we should communicate and share our knowledge accordingly through different media: Podcasts, writing or videos.


I’m not sure whether this belongs in a Textrovert blog post or not – but I feel really proud of it and I can’t help mentioning it: 2017-18 have brought me so many possibilities and I am proud of having been invited to: VeeamON, HPE Discover and Oracle Ravello Blogger Day. It has been exciting being NDA briefed, getting unique opportunities and be able to network with different and new (to me) communities around the world.

Also, I was honored to be invited to join the Influence Marketing Council by John and Kat Troyer. I’m sure all of you have noticed the great job John and Kat are continuously doing for the tech community. I see them as role models on how to pay it forward and I’m amazed by the passion and persistence in how they keep developing other people’s opportunities and careers.

Partnerships with Textrovert and the future

Because of my involvement with so many different projects, I’ve initiated a few partnerships to help me deliver the best solutions to my customers. I’m very happy to be a one person company and to do most things by myself. But in the future I might have more partnerships.

The journey to the point where I am today has not been a smooth sailing all the way. But looking back at every single challenge I concurred along the way, I am sure they brought me to where I am now.


If you’ve now read the whole post I want to say ‘Thank you!’, and I hope to see you later this year. 

Note : I’m now in beautiful Iceland getting ready to join vFORUM . I had a spectacular day yesterday with VMUGIS.